Byline: Sujintana Hemtasilpa
Sep. 16--TIS Worldwide Marketing Co, an alcoholic beverage importer, is entering the busy ready-to-drink cocktail market with its own brand of alcoholic fruit juice known as Nite.
The company has set an ambitious target to capture as much as 25 percent of the market by the end of next year. TIS will introduce Nite in October and start exporting it next year, according to managing director Thep-Ard Kawin-Anan.
The ready-to-drink market, both domestic and global, has undergone rapid growth. The local market is estimated to reach 1.13 billion baht this year.
"For Nite, we expect sales of 400 million baht and a 25 …
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